Inspiring Notes, I’ve taken from the internet, namely J.Peterman critics!
“If you haven’t read it before … you need to.
His book is packed with exceptional storytelling and a very
insightful look into the life of this unusual garment globetrotter.
It all started with an ankle-length duster – a long, simple riding
coat that John Peterman purchased during a trip to Wyoming. “I wore
that coat and people wanted to buy it off my back,” said Peterman.
As he took his initial purchase and turned it into a mail order
company, he found his flair for writing and eye for unusual items was
drawing in people who were looking for something out of the ordinary.
The first full year selling J. Peterman Dusters he sold $580,000
worth that year. That led to the J. Peterman shirt … which was
another great seller … which led to another … and another.
John Peterman would travel the world looking for unusual items that
people normally wouldn’t be able to find, or had romance and stories
built right into them.
And he succeeded.
The catalog that started a cult …
As you may know, his catalog, the Owner’s Manual, was a masterpiece
… Using hand-drawn sketches rather than photographs.
… Using long copy to romance the reader, rather than short,
typical, catalog copy.
The J. Peterman Owner’s Manual was the secret (and sacred) tool that
like-minded people would cherish and read out loud amongst their
closest friends on the inside.
It was an odd shape as well … 5 ½ by 10 ½ inches.
The catalog itself became a thing of legend and celebrities quickly
became devoted fans and buyers.”
Travel is about story. Adventure. Heroes. Villains. Secrets. People in between. And most importantly treasure, whatever that means for that trip. This report is that.
Travel is about education. Small local hotels. Off-the-beaten-path restaurants and shopping. Bespoke routes. Real contact information. Real people. Real places. This report is that.
Travel is about maps and photos. Interesting data points. Focused. Not Fancy. Henry Miller said, “One’s destination is never place, but a new way of seeing things.” This report is that.” [Read more →]